Station & Programming Analysis- Jack FM

Station & Programming Analysis- Jack FM

Jack FM is an multinational brand of radio programming which started out in America, and due to its popularity among the target demographic of 45-59 year olds, quickly spread to other countries.

There are 3 local Jack FM radio stations in the UK, In heartfordshire, Bristol and Oxfordshire. The Oxfordshire station is owned by Passion Radio Oxford Ltd and is the most awarded local radio station in the UK having secured 15 industry recomendations in under 3 years. The catchphrase for Jack FM is 'Playing What We Want', this is reflected in the fact that they dont take any recomendations. most of the time the station is without a presenter and relies on jingles and witty soundbites voiced by former Blake's 7 actor Paul Darrow. One of the shows that does utilise a presenter is The Morning Glory; this weekday breakfast show and is hosted by Trevor Marshall, Sue Carter and Greg Burke.

Jack Fm attracted an 2.9% audience share in the last quarter (ending June 2010) and has a reach of 52,000 people. Allot of the Audult Contemporary audience will listen to jack FM for a change of pace from BBC Radio 2 as the music to speach ratio is allot smaller on Jack, with nearly all music playing.

Jack FM can be described as an adult contemporary music station, it plays lots of old hits and classic tracks that adults of a certain age can rmember the first time around; this is the demographic Jack FM is aiming for, but in doing so they will also attract allot of the younger audiences that are more attracted by the non stop music and the variety that Jack offers over the usual stereotyped demographic of hip-hop and drum and bass. I would quite happily, and often do listen to Jack Fm in the car with my dad as they play music anyone can appreciate in a comedic style that appeals to most people.