Steve Wright hosts the Afternoon show on BBC radio 2 every weekday from 2pm until 5. He has built up a huge following spanning 30 years in the radio industry, and I am interested to see what makes him so universally admired. The Steve Wright In the Afternoon show is available on FM, Online, Dab and through Podcasts; The edition I listened to was on BBC iPlayer which was originally aired on the 22nd of September 2010.
The show has a huge following and is one of the BBC's highest rated shows. I chose this show by asking my dad, (who is in the target demographic for the adult contemporary category), what his favourite radio show was, and why it was he liked it. One of the First things he said was he had been listening to Steve Wright For years, showing how he has the ability to capture an audience; this also shows how people see him as a companion when they're listening, they choose his show over all the others in a similar time slot as they have a routine built subconsciously in their mind.
One of the First things anyone notices about Steve Wright is the way he presents, he is very confident without seeming over the top, his delivery is very clear and it is easy to understand him, he has a very distinctive voice, and most people in the target demographic, including my dad, can identify his just after listening to one sentence. Even his voice acts as a audio queue for the station even without the jingles and branding, I personally think his presenting style is brilliant, and am more than happy to listen to his show even though I am well outside the Target demographic showing how wide his influence reaches and why his show is so successful.
Asking my dad what he liked about his presenting style he commented on his comedic back and fourths with guests and his general crisp links and introductions and the familiarity of his voice; this feeling of familiarity coupled with the perfect selection of music for the 40+ Demographic ensures Steve Wright and his show are listened to and admired by tens of thousands of people every day.
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