Chris Moyles' Show is aired on BBC Radio 1 from 6:30 until 10am every weekday morning and is available on FM, DAB, Online. I listened to Fridays edition of the show (24th September) on iPlayer as it is convenient for me which is one of the big advantages of Internet playbacks. The shows target demographic is 15-35 year olds and is aimed at working class and lower middle class socio-economic groups. BBC radio 1 is licence payer funded making it a non-commercial station.
Chris' show is the longest running breakfast show in radio 1's history, it has approximately a 50:50 talking to music ratio meaning the show relies allot on stories from Chris and fellow presenters such as Dave Vitty. Allot of people like the show because its honest and people can relate to the stories, it doesn't feel scripted and allot of people just see it as a group of friends chatting about funny stories and incidents. There is a strong comedic element between the presenters, with Chris/ personality shining through; he is constantly changing his voices pitch and volume to emphasise different jokes or stories. This makes for an engaging, entertaining experience for the listener and appeals directly to the target audiences sense of humour.
The show also has many witty back and fourths between the presenters, one i encountered that made me laugh was the suggestion that Chris Moyles 'looks like Jeremy Clarckson on crack' because of his stubble in a recent photo. Its this kind of comedy that wouldn't be out of place in a stand up comedy club, and the fact that they have new material every day adds to the following by people looking for a light hearted, funny start to the day.
Chris' presentation is very clear and he speaks in a fast paced manner which appeals to the target audience of 15-35 year olds perfectly, it is presented in a very informal manner and the level of vocabulary is accessible to anyone in the Target demographic, but at the same time isn't patronising; its like the presenters are talking to you which is very important for a breakfast show. At this time in the morning people don't want to hear about heavy news stories or politics, the show is filled with exactly the opposite, talking about drinking, stag party's, personal stories and what they got up to at the weekend. Because of this the show and Chris' style of presenting will not appeal to the higher Socio-economic groups, but it fits perfectly into the target Demographic for BBC radio 1.
His style of presenting has caused allot of controversy, and he will regularly brand celebrities and callers idiots or make fun of them; but this could be one of the reasons he is successful as he pushes so many boundaries creating a fresh experience for listeners. Because of this style and general listening experience of the show you can tell his efforts aren't aimed at the serious listener, but succeed in raising a smile on the target audiences faces.
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