Station & Programming Analysis- BBC Radio 2BBC Radio 2 is a Non-commercial station that is funded through the BBC's licencing scheme. It is broadcast nationwide on FM, DAB, through Digital TV and online, the channel offers popular music programmes including news, documentaries, arts, comedy and current affairs.
The station has a target demographic of 35+ and their programming is tailored to match this target audience. The FM signal from BBC radio 2 is the strongest in the country, and more powerfull than any in europe allowing more people to listen to the show without interfearance or distortion.
In the latest quarter (Period ending June 2010) BBC Radio 2 achieved a 15.9% listening share, the highest for any BBC Radio station. This shows the stations popularity, which has also been backed up with awards including the national radio station of the year award.
The daytime playlist includes music from the 60's onwards, Steve Wrights show in the afternoon plays lots of classic music tracks, with the ever popular 'Golden Oldies' playlist chosen by a listener. Weekday eavenings are more specialist than weekdays with jazz, folk music, country, reggae and classic rock shows that wouldnt appeal to everyone in the target demographic, but may appeal to a younger audience or people from a different socio-economic group. Because of this carefully selected programming slots, and research done by the production team BBC radio 2 will always have an audience of avid listeners and is currently the longest continuously running station in the UK.
Statistics: RAJAR
Programming info: About the BBC Website (http://www.bbc.co.uk/aboutthebbc/services/channels_radio.shtml)
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