This afternoon I listened to Demon Fm, specifically the 'Rush Hour' show. Demon Fm is the student radio station for De Montfort University Leicester.  Demon FM is available on 107.5 Fm in the local area surrounding the university and is also available anywhere in the world online.

It has the usual mix of Drum and Bass and pop music you would expect from a student radio station and is presented in an energetic lively manner with lots of student interaction, shout outs and sound effects to keep the target demographic of 16- 30 year olds interested and engaged with the show. It showcases the talent of the presenters and producers at the university and people in the surrounding area. Most of the songs thay play ont last longer than 3 minutes, and if they do they quite often fade them out, this allows for the lower attention span of the target audience and also means they can play a wider range of music; this means that even if you dont like the current track you know the next one will be on very soon. The Jingles and Sound effects are varied and break up the music well, they also succeed in capturing the audiences attention and drawing their attention to specific information such as the frequency and what show they are listening to.