Adult contemporary:

In preparation for our adult contemporary show I have listened to allot of radio 2, mainly Steve Wrights show in the afternoon as this is the most popular AC show in the country. I questioned my dad and other older family members that fall into the target demographic of 35+ to find out what aspects of the show they enjoy, and why in their opinion the show is so successful.

The main points that were raised during these discussions were the factoids and the selection of music. This shows that it isn’t just the presenting that attracts an audience, even though Steve Wright’s charisma and personality is a major feature of the show. The factoid segment is one of the more popular aspects of the show and I will try and create something similar in our AC show. We have chosen the name AC Drive time for our show and I have produced jingles for the station that will add variety and fit with the conventions of an AC show. We will also have to have news and travel updates, these again are a major feature of any AC show as the audience want to be kept informed, especially if they are driving.

We have decided on a 30 second facts segment and a quiz that will appeal to the Target demographic in the same way that Steve Wright’s show does. We will also have a drive time travel show and news segment to provide the audience with the information they need.